Fueled by Easter Sunday out-of-home viewing, Sunday’s Magic-Celtics first round NBA playoff Game 1 averaged 6.69 million viewers on ABC — trailing only Nets-Celtics on Easter 2022 (6.90M) as the most-watched opening weekend NBA playoff game since the current media rights deal began in 2002. (Pending results for Sunday night’s games on TNT.) Viewership increased 44 percent from … [Read more...] about
by Hoops Hype