Dak Prescott couldn’t even make it out of Week 5 last season. CeeDee Lamb didn’t even cross the 1,00 receiving yard marker in 2020. Ezekiel Elliott had a career high in fumbles, finished outside the top 10 in rushing yards and couldn’t even amass 50% of the league leader’s totals. The club, in general struggled to a 6-10 finish and missed the playoffs for the second year in a row.
One would think that stock would be down on these and other Dallas Cowboys players when it came to merchandise sales. One would think that this would prevent people from spending their hard-earned money in order to don these players last names on the back of their fashionables. Yet, here’s the most recent list of top jersey sales across the NFL proving once again to those truth deniers who think any other team could lay claim to the title of America’s Team. Hey Rock… school ’em…
No. 3 on the Top 50 NFL Player Sales List for the period from March 1, 2021 through May 31, 2021? Prescott. No. 5? Lamb. No. 7? Elliott.
But the fun doesn’t stop there; Dallas holds a whopping five of the top 21 spots on the list. WR Amari Cooper checks in at No. 18 and rookie linebacker Micah Parsons checks in at No. 21.
He’s the highest-ranked non-QB rookie on the entire list, behind Justin Fields (6th) and Trevor Lawrence (8th).
Every offseason, a conversation somewhere is started by a hater of the brand that Dallas is no longer America’s Team. Yet throughout the year there are constant reminders of exactly who they are. Dallas dominates TV rankings, they dominate the Forbes list for most valuable franchises across all of sports and they dominate lists such as these for merchandise sales.
Of course the detractors will point out the fact Dallas hasn’t won jack squat in over 25 years, miserably missing the fact this does nothing but support the argument. How can a team without any recent success be this popular if it didn’t have the largest fan base in the country, or the world for that matter since the NFL has such a global reach?
Cowboys fans don’t have much to celebrate and constantly have to pin their hopes on the stewardship of an owner who cares more about being able to take credit for winning championships than actually addressing the shortcomings preventing them from… winning championships. They may have to pray to rock the title of Super Bowl champions again in their lifetime, but they will always and forever hold the title of America’s Team.
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