Thursday marked a rare down night in terms of production for George Pickens. His debut season with the Cowboys has overwhelmingly been a success, and a major financial windfall is expected. 
No known talks on a long-term deal have taken place yet, which is an understandable stance from both sides. Pickens remains on track for free agency at this point, although it remains to be seen if he will reach the open market. A recent report indicated the Cowboys would be willing to use the franchise tag to retain Pickens for 2026.
Tagging the Georgia product will cost roughly $28MM for next year. Dallas would need to take on that figure as a cap charge unless a multi-year pact could later be worked out. In spite of that, ESPN’s Todd Archer and Jeremy Fowler write the Cowboys do not appear to be “afraid” of the cost of applying the tag in this case. Dallas has taken that route several teams over the years, and it would come as little surprise if ensuring Pickens remains in place were to be a major 2026 priority.
Of course, a long-term deal close to the top of the receiver market could be the target from Pickens’ camp if his career year finishes on a high note. Nine receivers are attached to an AAV of $30MM or more, and the former second-rounder could certainly look to join that group. Pickens has been a focal point for the Cowboys on offense this year, averaging 15.1 yards per reception and scoring eight touchdowns.
That production will set him up for a major raise compared to his rookie contract in one way or another. Still, the Cowboys could be hesitant about a long-term commitment in this case. Pickens drew criticism for off-the-field matters like punctuality during his tenure with the Steelers, and it appears they have followed him to Dallas. Per the ESPN report, the 24-year-old has been fined by the Cowboys for being late at times this season.
Overall, the matter is not considered a major issue, with quarterback Dak Prescott‘s leadership cited as a factor for why Pickens has not been involved in any controversies so far for Dallas. Provided that remains the case down the stretch, team and player will be willing to negotiate a big-ticket contract. Things would certainly become complicated in the event of a tag – given the fact it could lead to absences during the spring and training camp – but for now that looks to be a path the Cowboys are fully prepared to go down.