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The Cowboys entered training camp with a clear and present need at the receiver position. Yes, they had one of the best WRs on the planet in CeeDee Lamb, but behind him was a grab bag of unknowns and mysteries.
The veteran of the bunch, Brandin Cooks, turns 31 in September and is coming off his worst season in five years. Was he still the guy or was he on decline? The developmental players, Jalen Tolbert and Jalen Brooks, have just 30 career NFL receptions between them and had given little indication last year they were ready to be relied on for a top-three role in 2024. And the rookie draft pick, Ryan Flournoy, was a project player from a small school who was in many ways a longshot to ever play in the NFL, let alone earn a roster spot as a rookie right out of camp.
The Cowboys weren’t just hoping their WR room would step up and play better than they did last season, they were banking on it. The issue at WR became even more apparent after CeeDee Lamb sat out camp amidst a contract dispute.
But it seems to have all worked out.
Not only did Lamb just sign an extension and make his way back into the fold, but the players the Cowboys were banking on to improve successfully paid out as well.
Cooks looks like his down season last year was more about his usage than slippage. Tolbert looks like he has a firm grasp of the WR3 position and may even be the heir apparent for Cooks as Dallas’ No. 2. Brooks looks like he can step in and play a variety of roles, namely filling the hole left by Michael Gallup at the X. Even the rookie Flournoy showed he’s more than just a project player; he’s someone who could be special.
Training camp has to be seen as widely successful for the Cowboys WR position. Hitting on one projection is impressive enough but the Cowboys appeared to hit on multiple projections. This feat can’t be understated.
No one disputes the offense runs through Lamb. It’s probably why the Cowboys gambled at all the other WR positions. Seeing these young prospects improve is important for 2024 and also in seasons beyond.
With Lamb as the second highest paid WR in the NFL, it’s important for the Cowboys to keep costs low around him. Populating the WR depth chart with players on rookie deals is a must going forward. Exceptions can be made for modestly priced veterans, but generally speaking, the strategy is leaning on rookie contracts to keep positional spending affordable.
The entire WR depth chart has explicably fallen into place perfectly for the Cowboys, positioning the team for success in 2024 and beyond.