George Pickens‘ first season with the Cowboys has exceeded expectations. His first trip to free agency will be something to watch closely as a result, in the event he manages to reach the open market. 
After another productive game yesterday, Pickens sits second in the NFL in receiving yards (1,142), third in touchdowns (eight) and seventh in catches (73). A strong desire exists on the part of the Cowboys to keep the 24-year-old in the fold, but doing so will of course require a major financial investment. Pairing Pickens with fellow wideout CeeDee Lamb is something owner Jerry Jones remains open to.
During an appearance on 105.3 The Fan, Jones said (via ESPN’s Todd Archer), “at this time we’ve got two No. 1 receivers and that’s just exceptional right at the time when – guess what – our quarterback is probably the best he’s ever been and there’s more there.”
Indeed, Dak Prescott has enjoyed a highly productive campaign in 2025. He and Lamb are attached to big-ticket contracts, leading many to wonder if fitting a Pickens one into the Cowboys’ financial plans will be feasible. To no surprise, ESPN’s Jeremy Fowler and Dan Graziano write Pickens will be seeking a long-term pact this spring. No talks on a Cowboys extension have taken place, but it is clear at this point any multi-year commitment will move the former second-rounder near the top of the WR market in terms of compensation.
The alternative to a long-term Pickens contract would be the franchise tag. The ESPN duo as well as NFL Network’s Ian Rapoport note (video link) the tag is a distinct possibility in this case. Using the one-year tender on Pickens would set him up for roughly $28MM in 2026 compensation. It would also prevent the Georgia product from being able to gauge interest from free agent suitors.
Jones and the Cowboys have not been shy about using the franchise tag over the years, so it would come as little surprise if that were to be the outcome in Pickens’ case. Dallas has won three straight games to move to 6-5-1 on the year. If the Cowboys manage to reach the playoffs, a strong finish from Pickens and the offense will no doubt prove to be a major factor.
That could help his case for a monster contract from the Cowboys or another team. For now, though, the franchise tag looms as an option to at least ensure Pickens will spend two seasons in Dallas.