https://player.anyclip.com/anyclip-widget/lre-widget/prod/v1/src/lre.jsCowboys owner Jerry Jones is already in the Hall of Fame for turning millionaires into billionaires with his business acumen and branding, but it looks like he may add another achievement under his resume with his latest proposal.
On his weekly radio interview on 105.3 The Fan, Jones hopes the NFL will make the NFL Christmas Day games a permanent fixture no matter the day of the week.
The NBA has traditionally showcased its best slate of the year on Christmas with some anticipated matchups yet it looks like they might get Scrooge’d by the NFL on one of the year’s highest “households using television” or HUT-level days of the year.
Jones and the NFL struck a deal with powerhouse streaming provider Netflix on a three-year deal that will show two Christmas games for the cool price of $150 million. The $75 million per game price tag must mean the Cowboys are on a short list of teams that would generate enough viewership to make it worthwhile.
Christmas lands on a Thursday in the 2025.
This may not be the finish line for Jones and his 31 colleagues. If the league plans to market the game globally, an 18-game season may provide the NFL a reason for adding two bye weeks, giving players enough time to rest after playing in a different country.
The extra regular season game could hypothetically push the Super Bowl a week allowing it to land on President’s Day providing viewers the opportunity of a day off the following Monday.
That’s more bad news for the NBA as that holiday had become the date they used to host their All-Star weekend and festivities. With the NFL eyeing a move towards a global product, Jones may have inadvertently revealed the NFL’s long-term plans.