NBC is fully embracing the Halloween spirit of its October 31 offering by rolling out a new promo that features Hollywood’s most famous scream queen and footage from the latest installment of a famous shasher-flick franchise.
Jamie Lee Curtis narrates the new spot promoting the Cowboys-Vikings matchup on Sunday Night Football. Interspliced with shots of Cowboys stars Ezekiel Elliott and Trevon Diggs, as well as Vikings players Kirk Cousins and Dalvin Cook are moments from Halloween Kills. It’s the 12th entry in the Halloween series that began in 1978 with Curtis as Laurie Strode and introduced audiences to the character of masked killer Michael Myers.
Universal Pictures, the production company behind Halloween Kills, and NBC Sports, are both brands under the parent umbrella of NBCUniversal, so the tie-in was a natural, with the game coming on the same night as standard trick-or-treating hours across the country.
Halloween Kills is playing in theaters and streaming on Peacock, which is also owned by NBCUniversal.
— Sunday Night Football on NBC (@SNFonNBC) October 29, 2021
Cowboys owner Jerry Jones knows that the night’s traditional celebrations may take a few eyes away from the TV set, but he’s hoping that this year’s ghosts and goblins can scare up a way to also catch America’s Team as they attempt to take their record to 6-1.
“I think you breeze out between snaps and get you a trick or treat and then come on back in. Really, I’d do both,” Jones said Friday on 105.3 The Fan. “If you took your mask off, you could see the last play with your next-door neighbors. Generally, I try to do both, but I want those kids to have a chance to do some Halloween. Some of my finest hours were tricking my mother and dad’s and people’s neighbors.”
The 79-year-old also admitted to a fondness for candy corn as his favorite Halloween confection.
Several of his players have already been showing off their costumes, since they’ll be otherwise occupied on Halloween night. Tight end Dalton Schultz grew out his mustache for a turn as Westley from The Princess Bride, and running back Ezekiel Elliot went extra-heavy on the makeup as Jared Leto’s version of The Joker.
Rodents of unusual size?? I don’t think they exist… pic.twitter.com/pAzChu4j1G
— Dalton Schultz (@BinghamBaller9) October 26, 2021
Ezekiel Elliott on his Joker costume:
— Jonah Javad (@JonahJavad) October 27, 2021
As for Sunday’s game, the main drama leading up to kickoff will no doubt be surrounding Cowboys quarterback Dak Prescott and his strained calf. Prescott makes a cameo appearance in NBC’s Halloween promo, but he is no guarantee to play.
The real question will be whether, like the main character in any decent slasher movie, he’s able to rise again just when the audience is convinced he’s done and come back for one more thrill.